What We Can Learn about Learning from the Health & Wellness Industry

Photo by Anupam Mahapatra on Unsplash

Weight Watchers. Peloton. Noom. P90x.

What do all of these companies have in common?

They want to initiate a behavior change in their target audience.

Because if you see results, you'll keep using their products and you'll tell your friends.

Let's take a look at a couple of these companies and how they initiate behavior change in their clients.

Weight Watchers (according to their website):

🔍 It's personalized. They start with an assessment and then create a plan for you.

🔍 It's tracked and gamified. You can see your progress and you're rewarded for it.

🔍 It's practical. You get recipes and tools to help you implement in your daily life.

🔍 It's supported. You get a community and a coach to nurture the transformation.

Like Weight Watchers, Peloton is also tracked and gamified, and the Peloton coaches and community keep people engaged.

So what are the takeaways for those of us wanting to create lasting behavior change inside our organizations?

Do as Weight Watchers does.

Seriously, though, who wouldn't want personalized learning that is also easy to apply on the job? Who wouldn't want to be able to see and celebrate the progress they are making? Who doesn't want to feel supported at work?

See?

Do as Weight Watchers does.

P.S. If you want support creating training that is modeled after Weight Watchers,

P.P.S. This is not an endorsement of Weight Watchers. I just really love learning from other industries.